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Analytics & attribution - powered by Sadang

See the whole journey, not just the last click

Sadang is uForge's own first-party tracker. It records what visitors do on your site, where they came from and what they became - and links each conversion to the CRM record it created.

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First-party tracking

Collected on your own site into your own account - not rented from an ad platform's view of your customers.

Six attribution models

First touch, last click, linear, time decay, U-shaped and W-shaped, all calculated for every sale and won deal.

Conversion paths

The sequence of touches behind each conversion, from first visit to form submission.

Smarter channels

Campaigns, sources and referrers resolve into clear channels - including a separate channel for visits from known AI assistants.

Heatmaps

Clicks, scroll depth and movement on each page, so you can see why a page converts or does not.

Server-side conversions

Send conversions to Meta, Google Ads, TikTok and Microsoft Advertising from the server, not just the browser.

Consent is part of the data, not an afterthought

Every event records the consent tier it was captured under, and attribution is split by that tier. You see what you measured, and you can see what share of activity sits outside it - rather than a dashboard that quietly fills the gap.

Server-side tracking improves the quality of consented data. It is not a way around consent, and uForge does not use it as one.

  • Consent state stored on each event and session
  • Attribution reported per consent tier
  • No visitor ID or heatmaps without analytics consent
  • Consent receipts with versioned proof for your records

From click to revenue, in one place

Because the tracker and the CRM are the same platform, a conversion is linked to the contact and deal it created. When that deal is won, you can report the revenue against the journey that produced it - without matching exports from two systems.

Ad reporting alongside

uForge also pulls campaign performance from Google Ads, Meta, Microsoft Advertising and TikTok into one dashboard, so spend and first-party results sit side by side.

See your own attribution

We will walk through how Sadang would track your site and what the six models show.

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Questions we get asked

What is Sadang?
Sadang is the tracking and attribution layer built into uForge. It records visits, events and conversions on your site as first-party data that you own, then attributes each conversion to the channels and campaigns that led to it.
Which attribution models are included?
Six: first touch, last click, linear, time decay, U-shaped and W-shaped. Every sale and won deal is calculated under all six, so you can switch models in a report and see how the picture changes. Attribution is calculated overnight, so reports cover activity up to the previous day.
Does it work without cookies?
No analytics tool can lawfully track every visitor. Under UK law (PECR) non-essential tracking needs consent, and Sadang records the consent state on every event. Without analytics consent Sadang does not identify the visitor: it keeps no persistent visitor ID and switches off behavioural capture such as heatmaps, recording only anonymous session-level activity. Reports are split by consent so the two are never quietly blended.
What are server-side conversions?
Instead of relying only on a browser pixel, uForge sends conversion events from its servers to Meta, Google Ads, TikTok and Microsoft Advertising. That gives the ad platforms cleaner data to optimise against. It does not bring back data for visitors who declined consent - nothing lawfully can.
Can I see heatmaps?
Yes. For visitors who have given analytics consent, Sadang captures clicks, scroll depth and mouse movement so you can see how people use a page, alongside the attribution data.