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Use case

How multi-brand groups use uForge

Run several brands on one platform and one way of working, while each brand keeps its own site, identity and results.

Short answer: Multi-brand groups use uForge to run several brand websites, their first-party tracking and their pipelines on one platform. Each brand gets its own site and domain, capabilities are switched on per site, and every brand is measured with the same six attribution models. Brands that share customers can sit in one workspace; brands that must stay separate get their own.

Updated 25 September 2026 · 4 min read

What problem do multi-brand groups bring to uForge?

Groups that have grown by launching or acquiring brands often inherit a different website platform, analytics setup and CRM for each one. Every brand measures success differently, knowledge does not travel between teams, and the group pays for overlapping tools many times over.

How do groups structure brands in uForge?

uForge has two levels that matter here. A workspace (tenant) is the data boundary: records, users and reporting inside it are kept separate from other workspaces. A site is where capabilities are switched on and where a brand's website is published.

SituationTypical structure
Brands share customers and a central teamOne workspace, one site per brand
Brands must be kept apart or may be soldOne workspace per brand
A brand needs e-commerce, another needs a CRMCapabilities switched on per site

How do groups keep measurement consistent?

Every brand site is tracked by Sadang, uForge's first-party tracker, with the same channel definitions and the same six attribution models, calculated once a day. Visits from known AI assistants are recognised as their own channel on every site, and consent is recorded on every event. Because each brand is measured the same way, a group marketing lead can compare brands without reconciling different tools. See marketing attribution models explained.

What stays specific to each brand?

  • Its own domain, design and content, built in the visual editor
  • Its own capabilities: e-commerce, CRM and automation, recruitment or social as needed
  • Its own connected ad and social accounts
  • Its own visitors, with consent recorded on every event

How do groups move brands across?

Usually one at a time. Starting with one brand proves the setup, and later brands reuse the templates, pipelines and dashboards it produced. Each move is a website migration, so redirects and SEO need care; our website migration checklist covers what to do.

Where uForge fits

uForge suits groups that want their brands on one platform and one way of measuring, with UK customer data hosted in AWS London. It does not force brands to look or work the same; it gives them a shared foundation. See the uForge platform.

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Questions we get asked

Should each brand be a separate workspace or a separate site?
It depends on how separate the brands need to be. Brands that share a customer base and a team can run as sites within one workspace, on one set of records. Brands that must be kept apart, for example because they will be sold separately or have different data controllers, are better as separate workspaces. We can talk this through during a demo.
Can each brand have its own domain and design?
Yes. Each site is built in the visual editor and published to its own domain, so brands keep their own identity. Shared templates and blocks can give the group a common starting point without making the sites look the same.
Do we pay for every capability on every brand?
No. Capabilities are switched on per site, so a brand that sells online can have e-commerce while a brand that generates enquiries has CRM and automation. Costs follow what each brand actually uses. We quote directly while our UK price list is finalised.
Can we compare marketing performance across brands?
Each brand's site is tracked by Sadang with the same six attribution models and the same channel definitions, so results are measured on a consistent basis. That makes it easier to compare what works for one brand with another and to share successful approaches across the group.